Text - About Kleiner Perkins Caufield & Byers

Since its founding in 1972, Kleiner Perkins Caufield & Byers has backed entrepreneurs in more than 500 ventures including AOL, Amazon.com, Citrix, Compaq, Electronic Arts, Genentech, Genomic Health, Google, Intuit, Juniper Networks, Netscape, Sun, Symantec, Verisign, WebMD and Zynga. KPCB portfolio companies employ more than 350,000 people worldwide. More than 150 of the firm’s portfolio companies have gone public, and many other KPCB ventures have achieved success through mergers and acquisitions. KPCB focuses its global investments in three practice areas – digital, greentech and life sciences – and provides entrepreneurs with company-building expertise out of its offices in Silicon Valley, Beijing and Shanghai.

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Color Use

  • Use RGB for Screens

    This includes computer displays, all web graphics, email, TV and PowerPoint. RGB is also used in photographic prints (no ink).

    Use CMYK for Printing

    Use CMYK when printing on a four color printer or when sending files to a standard digital printer eg FedEx Office. This is the most common color space for printing.

    Use Pantone Swatches for Color Matching

    Pantone swatches are a color accurate reference. What you see on your Pantone swatch and I see on mine, are identical. This can't be said for viewing color on a display because displays aren't calibrated the same. You may use a Pantone color value to communicate a color choice to an apparel company eg I'd like to order green T-Shirts - do you have a green that is close to Pantone 5555 Coated?

    Use Pantone Swatches for Offset Printing

    This may be rare and is typically facilitated by a designer. Included are two Pantone swatches for coated (C) and uncoated (U) papers and materials. The color value are different for these as the inks appear different on different types of paper.

  • RGB
    R93 B120 G117
    PANTONE (C)
    5555C
    CMYK
    C65 M35 Y45 K20
    PANTONE (U)
    5545U