Text - About Kleiner Perkins Caufield & Byers

Kleiner Perkins Caufield & Byers (KPCB) partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. The firm has helped build pioneering companies like Amazon, Electronic Arts, Genentech, Google, Nest, Netscape, and Twitter. KPCB offers entrepreneurs years of operating experience, puts them at the center of a vast and influential network, and accelerates their success through expertise and support in recruiting, product design and delivery, business development, strategic partnerships and brand building. KPCB invests in all stages from seed and incubation to growth companies and operates from offices in Menlo Park, San Francisco, Shanghai and Beijing. For more information, visit www.kpcb.com and follow us @kpcb.

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Color Use

  • Use RGB for Screens

    This includes computer displays, all web graphics, email, TV and PowerPoint. RGB is also used in photographic prints (no ink).

    Use CMYK for Printing

    Use CMYK when printing on a four color printer or when sending files to a standard digital printer eg FedEx Office. This is the most common color space for printing.

    Use Pantone Swatches for Color Matching

    Pantone swatches are a color accurate reference. What you see on your Pantone swatch and I see on mine, are identical. This can't be said for viewing color on a display because displays aren't calibrated the same. You may use a Pantone color value to communicate a color choice to an apparel company eg I'd like to order green T-Shirts - do you have a green that is close to Pantone 5555 Coated?

    Use Pantone Swatches for Offset Printing

    This may be rare and is typically facilitated by a designer. Included are two Pantone swatches for coated (C) and uncoated (U) papers and materials. The color value are different for these as the inks appear different on different types of paper.

  • RGB
    R93 B120 G117
    PANTONE (C)
    5555C
    CMYK
    C65 M35 Y45 K20
    PANTONE (U)
    5545U