Five Things to Know About Retention Hacking

In the consumer Internet business, we hear lots of talk about retention hacking – the tricks you can use to keep your customers around. But I’ve often wondered whether this type of artificial virality is the right goal for startups to pursue. It reminds me of the pick-up artist who flirts with as many potential partners as possible without ever making anyone stick around for too long.

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Venture Capitalist Ted Schlein on the Future of Cybersecurity

Highly publicized cyberattacks have put cybersecurity on C-suite and boardroom agendas, but this good news for entrepreneurs in the space also brings challenges. Ted Schlein, general partner at the venture firm Kleiner Perkins Caufield & Byers and a veteran cybersecurity investor and practitioner, discussed the new industry landscape with Risk & Compliance Journal.

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Communicating in a Crisis: The Three Things You Need to Know

The time to prepare for your next corporate crisis is now. Amanda Duckworth, partner at the corporate communications firm Brunswick Group, emphasized that point at a session with KPCB portfolio company CEOs at KPCB’s recent 12-200 Workshop. “With a certain surefootedness, you can coordinate your actions to help, not hurt, the situation,” she said. “In other words, you really need some crisis IQ.”

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You Should Share Your Health Data: Its Value Outweighs the Privacy Risk

From genome-based therapeutics and diagnostics to pulse-monitoring smart watches, health data is transforming medicine. But it is also alarming patients, who—aware of the recent cyber-attacks against Target, Home Depot, and JPMorgan that stole personal data from millions of people—are scared that their privacy will be invaded. Our health data is our most personal asset. Why, in the midst of all of this, should we continue to share it?

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Five Easy Steps to Secure Your Startup Right Now

Every startup today should be thinking about its approach to security. This is especially true for companies with access to sensitive information about individual consumers. Sumit Agarwal, Co-Founder and VP of Product at Shape Security, addressed this issue at a recent KPCB 12-200 CEO Workshop. “If you’re like most of the people I talk to, security is a little bit like getting in better shape,” he said. “You know what you need to do – but that’s not going to happen, not this year.”

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