Communicating in a Crisis: The Three Things You Need to Know

The time to prepare for your next corporate crisis is now. Amanda Duckworth, partner at the corporate communications firm Brunswick Group, emphasized that point at a session with KPCB portfolio company CEOs at KPCB’s recent 12-200 Workshop. “With a certain surefootedness, you can coordinate your actions to help, not hurt, the situation,” she said. “In other words, you really need some crisis IQ.”

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KPCB 12-200 Communications Meet-Up

As part of the KPCB 12-200 Meet-Up series, KPCB’s Marketing and Communications Partner, Christina Lee led a panel to discuss the value of internal communications with Keith Burton, Partner at corporate communications firm Brunswick Group, Dani Dudeck, VP of Communications at Zynga, and Erin Hosilyk, Director of Communications at LinkedIn.

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KPCB 12-200 Communications Meet-Up

We had a great night in our San Francisco Office with some of the Valley’s best marketing and communications professionals. The panel featured Twitter’s Gabriel Stricker, Pramana Collective’s Brandee Barker and LinkedIn’s Shannon Stubo, and moderated by KPCB’s Christina Lee talked about everything from building the most durable brands to harnessing the power social media. ‪#‎KP12to200‬

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