Five Things to Know About Retention Hacking

In the consumer Internet business, we hear lots of talk about retention hacking – the tricks you can use to keep your customers around. But I’ve often wondered whether this type of artificial virality is the right goal for startups to pursue. It reminds me of the pick-up artist who flirts with as many potential partners as possible without ever making anyone stick around for too long.

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Communicating in a Crisis: The Three Things You Need to Know

The time to prepare for your next corporate crisis is now. Amanda Duckworth, partner at the corporate communications firm Brunswick Group, emphasized that point at a session with KPCB portfolio company CEOs at KPCB’s recent 12-200 Workshop. “With a certain surefootedness, you can coordinate your actions to help, not hurt, the situation,” she said. “In other words, you really need some crisis IQ.”

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Five Easy Steps to Secure Your Startup Right Now

Every startup today should be thinking about its approach to security. This is especially true for companies with access to sensitive information about individual consumers. Sumit Agarwal, Co-Founder and VP of Product at Shape Security, addressed this issue at a recent KPCB 12-200 CEO Workshop. “If you’re like most of the people I talk to, security is a little bit like getting in better shape,” he said. “You know what you need to do – but that’s not going to happen, not this year.”

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How to Build a Successful Business in China

Eric Feng has many years of experience expanding a U.S. business in China – never an easy feat, especially for startup firms. Feng is now CTO of the Internet-based personal magazine service Flipboard. Earlier in his career, he worked in China as an entrepreneur, building a company that was later acquired by Hulu, where he became CTO.

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