A Few More Thoughts On Our Internet Trends Report

A Few More Thoughts On Our Internet Trends Report

The Internet Trends report is based on our work in and around the technology business and is intended to provide perspectives on industry trends.

The presentation relies on data and insights from a wide range of sources, including public and private companies, market research firms and government agencies. We cite specific sources where data is public; the presentation is also informed by non-public information and insights.

We have reviewed the concerns raised by The San Francisco Chronicle and found no real issues. We stand by the report.

In particular, we remain comfortable with the assertion in the deck that smartphone users may use their mobile devices an estimated 150 times per day, a total which includes email, social media activity, text messages, voice calls, gaming, music, news and alerts, Web searches, and checking the time, among many other uses. There are other ways to define mobile phone interactions (and in addition, usage varies by geography and demographic), but as we explain in the footnote for the slide, we cross-checked the data and believe that an estimate of 150 times per day is solid and thoughtful.

We reached this conclusion based not only on observations on usage cited by mobile industry analyst Tomi Ahonen in his January 2013 blog post on the subject – but also industry research reports, discussions with senior executives at carriers, device manufacturers and social media companies about their proprietary and confidential data on smartphone use. While it may be subjective, we think Ahonen’s breakdown of mobile phone use is one of the most comprehensive – and rational – estimates in the public domain.

In the interest of clarity, we adjusted the headline of the slide (we changed the word ‘smartphone’ to ‘mobile’ to be consistent with source data), and provided a longer footnote explaining some of the other sources we consulted to sanity-check the primary source’s analysis.

We look forward to more data-driven discussion and insights on this subject.

Here’s the updated version of the slide, which we published on June 3: