Amobee Acquires AdJitsuAds to Build Innovative 3D Mobile Display Ads

AdJitsu’s 3D technology and product suite to enhance Amobee’s leadership in delivering immersive mobile ads globally

REDWOOD CITY, CA and PALO ALTO, CA — May 8, 2012 – Amobee, the company defining mobile advertising, today announced the acquisition of AdJitsu. With this acquisition, Amobee will leverage AdJitsu’s cutting-edge technology to accelerate the innovation of highly interactive and spectacular 3D mobile ads. AdJitsu is a wholly owned business unit of Cooliris.

With AdJitsu’s technology and product suite, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers’ products with unmatched interactivity, speed and animation. Furthermore, AdJitsu’s technology has the unique ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.

“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand,” said Trevor Healy, Amobee CEO. “With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”

“AdJitsu’s exponential business success in the global market demonstrates the value of full-featured experiential advertising,” said Soujanya Bhumkar, CEO of Cooliris. “We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide.”