Electronics Arts CoFounder and Chief Creative Officer Brings Consumer and Virtual Gaming Expertise to KPCB Technology Entrepreneurs

Electronics Arts CoFounder and Chief Creative Officer Brings Consumer and Virtual Gaming Expertise to KPCB Technology Entrepreneurs

MENLO PARK, CA — April 28, 2008 – Kleiner Perkins Caufield & Byers today announced that William “Bing” Gordon will join the firm as Partner in June 2008. Gordon will provide his unique insight and expertise to entrepreneurs in consumer technologies.

“Bing possesses a rare combination of tremendous creative insight and keen business judgment,” said KPCB Partner John Doerr. His success with dynamic and engaging digital entertainment and consumer media is invaluable for innovators in mobility, social networks, gaming and entertainment – indeed, in any area that interacts directly with consumers.”

Well known for driving creativity and reality in the digital world, Gordon cofounded Electronic Arts in 1982. It is now the world’s leading independent developer and publisher of interactive entertainment software for advanced console systems. Gordon was integral to the creation of more than 20 different awardwinning game franchises, including Madden NFL, The Sims and Need for Speed.

For the last 10 years, Gordon served as Chief Creative Officer at Electronic Arts, with responsibility for the company’s creative products and oversight of multiple studios. During his tenure, he led business, entertainment and marketing groups, helping the company innovate and evolve the interactive entertainment medium across console, PC and mobile platforms. Prior to his role as Chief Creative Officer, Gordon served as Executive Vice President of Marketing, Executive Vice President of EA Studios and as Senior Vice President of Entertainment Production.

“There is a new generation who have grown up always on, always digital,” said Gordon.