IRVING, TX – October 28, 2013 – eRecycling Group Inc., the parent company of E-Recycling, LLC (eRC), the world’s leading provider of carrier-grade, incentivized, mobile device trade-in and reuse solutions, today announced a $105 million Series C financing. Kleiner Perkins Caufield & Byers (KPCB) leads the group of inside investors who are joined by Silver Lake Kraftwerk, a global leader in technology investing focused on energy and resource innovation.
Further validating eRC’s proven business model, this investment will provide growth capital to support potential acquisitions, geographic expansion and new, innovative products and services for its customers. It will extend the reach of eRC’s demonstrated ability to drive economic, social and environmental benefits for all of its partners.
“This commitment of additional funding from our current investors is one of the largest financial commitments in a trade-in company and a validation of our business model and strategy,” eRC CEO David Edmondson said. “The addition of Silver Lake Kraftwerk, a global technology brand, to our investment group is a powerful endorsement and solidifies our position as the market leader in this category.”
Co-founded by former CEO of RadioShack, David Edmondson, and Ron LeMay, former CEO of Sprint PCS and current Managing Director of OpenAir Equity Partners, eRC’s business model is based on capturing, restoring and monetizing the value of used mobile devices. As a venture-backed enterprise, eRC received original funding from Kleiner Perkins Caufield & Byers, OpenAir Equity Partners, SJF Ventures, NGEN Partners, RRE Ventures and TAP Advisors.
“eRC was founded in 2009 as a green growth company with a unique solution to extend the life and optimize the value of used wireless devices,” LeMay said. “We recognized that we had an opportunity to create a profitable business by fulfilling a need, while at the same time doing something good in the world. OpenAir is proud to have been there from the very beginning.”
Silver Lake Kraftwerk is the energy and resource investment strategy of Silver Lake, the world’s leading investor in global technology. Silver Lake Kraftwerk invests in companies that leverage technology and business model innovation in the energy and resource industries.
“When analyzing a potential investment, we select technology companies that clearly demonstrate a proven, established business model and market leadership,” Silver Lake Kraftwerk Managing Director Josh Raffaelli said. “eRecyclingCorps created an entirely new industry in the mobile device trade-in market, and to date they have taken in 17 million phones, outpacing the competition by a wide margin. We are excited to participate in the company’s expansion.”
KPCB, an early investor in eRG, has backed entrepreneurs in more than 500 ventures, generating more than 350,000 jobs worldwide. Via their Green Growth Fund, Michael Linse and Maritza Liaw of KPCB made their initial investment in eRC in December 2011. This fund invests in a variety of technology sectors, looking for fast-growing companies with innovative solutions to promote a more sustainable world.
“This news affirms what we originally saw in eRecyclingCorps’ business model and leadership – a company positioned for high growth,” KPCB partner Michael Linse said. “No other company in the mobile device trade-in and reuse space can compete with eRC’s business proposition, which recaptures the value of used wireless devices and delivers an affordable and high quality product back into the marketplace.”
TAP Advisors acted as financial advisor and placement agent for ERG in the transaction.