How Quirky Uses Technology To Disrupt Manufacturing - Forbes

How Quirky Uses Technology To Disrupt Manufacturing - Forbes

Quirky is a fast-growing New York City maker of household and kitchen gadgets with a big twist. All of its products are developed by the crowd, specifically a community of 550,000 people who actively pitch, refine and vote on ideas. Quirky’s crowdsourcing process has already created such hits as Pivot Power (a flexible power strip that bends to fit large three-prong plugs in each outlet) and Crates (modular plastic milk crates used as shelving), as well as bombs like Silo (a dry-food container that pours premeasured amounts) and Travelstacks (mini-storage units that attach to car cupholders).

Most of its items are kitchen gadgets, electronics accessories and home organizers sold at big-box retailers such as Target, Best Buy, Bed, Bath and Beyond and Home Depot. The inventors and community members who helped…