John Doerr On The Business Of Venture Capital - Forbes

For decades, the air of secrecy that surrounded one of Silicon Valley’s most successful venture capital firms was simply called ‘the Kleiner mystique.’

But times have changed — thanks to the influence of newbie VC firm Andreessen Horowitz, which has marketed itself to extraordinary success. Today, venture firms including Kleiner Perkins Caufield & Byers have begun their own marketing efforts as they compete more fiercely than before for promising entrepreneurs.

John Doerr of Kleiner — among the most famous venture capitalists of all time — opens up in a series of wide-ranging interviews about what’s going on at Kleiner and how Silicon Valley’s greatest game has changed…