John Maeda: The Valley Is Now Focused On DE$IGN - Gigaom

John Maeda: The Valley Is Now Focused On DE$IGN - Gigaom

Design is about economic advancement in Silicon Valley,” says Kleiner Perkin’s new design partner, and former President of RISD, John Maeda at the TED Conference in Vancouver on Wednesday. Maeda recently moved to the Valley from the East Coast and told the TED audience that he’s been living the sharing economy lifestyle since them move, staying in Airbnb apartments in Palo Alto (also check out his tattoo to the left).

Why has the tech industry embraced design in recent years? Maeda says that thanks to Moore’s Law, and modern speedy, powerful computers, technology is no longer enough on its own. Design matters even more now, and “everything is friendly, everything says hello. . . . It’s not how fast is it, it’s how it makes you feel.”

The economic impact of design is going to be huge, says Maeda. That’s one reason he joined Kleiner Perkins and moved to the Valley. Kleiner is betting on a new design and product program to help unleash the next-generation of…