Klout Raises $8.5M to Enable Everyone to Understand and Leverage Their Influence

Klout Raises $8.5M to Enable Everyone to Understand and Leverage Their Influence

SAN FRANCISCO, CA — January 10, 2011 – Klout, the leader in online influence measurement, announced today that it has raised $8.5 million in a funding round led by the Kleiner Perkins Caufield & Byer (KPCB) sFund™ and participation from Greycroft Partners. Prominent angel investors, including ff Asset Management, Paige Craig, Howard Lindzon, Thomas McInerney, Bobby Yazdani, and others, also participated in the round, which brings Klout’s funding to more than $10 million to date.

“It’s been amazing seeing the passion the social media community has for their Klout Scores,” says Joe Fernandez, CEO and co-founder of Klout. “We have a lot of work ahead of us, though. We intend to invest heavily in increasing the performance of our system to deliver the accuracy, clarity and actionability commensurate with being the standard for influence. To do so, we will need to greatly expand the number of services that are analyzed in calculating the Klout Score and provide a much richer consumer experience.

KPCB partner William “Bing” Gordon, a preeminent visionary on the future of the social web, will join Joe Fernandez, John Frankel and Allen Morgan as a member of Klout’s board of directors.

“People are hungry to get even more meaning from their daily social media use, and Klout is creating an important and new standard measure of relevance.” Says Gordon. “I hope everyone who reads this shares this message so my Klout score goes up!”

“In a very short period, Klout has established itself as a generic noun in the lexicon of the web,” says Alan Patricof, managing director and founder of Greycroft. “We believe Klout will continue to grow and be the standard measurement of influence.”