‹ Back to Insights

Wednesday, June 29, 2011

Hacking Gamification


Published June 2011 by Bing Gordon

KPCB partner Bing Gordon, the co-founder and former creative chief at Electronic Arts, conjured up “Hacking Gamification” to show entrepreneurs how they can use game design principles to heighten the wow quotient in their products and services. Infused with creative insight, wit, personality and a lifetime of gaming industry expertise, Bing’s presentation tackles the question, “Why gamify?” The answer: to entice and capture a new generation of users. This dynamic slide presentation charts the path to success by breaking it down into a three-part experience — acquire, engage and retain. Sprinkled throughout are battle-tested gamification tactics, lessons learned, best practices and key take-aways. Get in the know with this useful resource from the EA luminary who promises us that “gaming is the new normal.”